Customer Courtship: Sampling
Sending products to customers can have more nuance than you might think
In February 2024, I published this piece on sending samples to your customers. A brief excerpt on an example strategy I advocated:
I recommend trying something related to varying the chemical composition. If you are concerned purity is going to be an issue try and send one with 99.99% purity and send another with 95% purity. You might be almost certain t…