Value Based Product Development

It's not easy, but if you can succeed it's the most defensible path to success.

In January 2023 I wrote about how product development is deflationary in chemicals. There are two main routes that I covered in that prior article. The first is developing a drop-in replacement for chemicals and polymers that are an exact replica for something that is currently being sold and used. If you had a new technology that can make ammonia cheap…