Any new proposal focusing on sustainability should be met with skepticism. Sustainability is what any well-informed consumer wants in their products, but this desire is accompanied by scams and delusions. I think we've been primed to expect rapid 'greenification' in most industries thanks to the truly rapid advances in computer technologies in the last few decades. Incremental change is the rule, not the exception.
Any new proposal focusing on sustainability should be met with skepticism. Sustainability is what any well-informed consumer wants in their products, but this desire is accompanied by scams and delusions. I think we've been primed to expect rapid 'greenification' in most industries thanks to the truly rapid advances in computer technologies in the last few decades. Incremental change is the rule, not the exception.
Great post as always!
Nick