Going through the process is it. Scale hopefully follows later.
Haha, brilliant 1-20 commercialization checklist.
-a chemist in sales-
This is a wonderful guide to how the real world can be made to work.
It's pretty accurate. Commercializing a chemical product is just hard, and hard in ways that have very little to do with valence electrons.
The stuff about Chad from one floor down is funny, because it's true.
Good read, thanks for sharing. Reminds me of the advice given to all early stage start ups, "do things that don't scale" http://paulgraham.com/ds.html