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I'm preaching 'operational sustainability' as much as 'environmental sustainability' these days. Can we scale this? Can we maintain that scale? Can we scale it again? And can we keep our sanity in the process of trying to deliver good stuff in the 2020's?

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I think most people are at their limits and those who didn't switch careers over the last 2 years are probably just waiting for their moment. I think it's going to get worse before it gets better.

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