Some things to think about before you jump in
Hi Tony great piece! Nice to see Deep Tech put into realistic perspective beyond the usual marketing aorund the great promises of this technologies. I am curious to know your thoughts on how to best approach market substitution or adoption of new biobased chemicals/molecules considering that some of them have never been used in the industry and that usually start-ups or companies at an early stage don't have the capacity to supply at the scale it's usually required.
Really enjoy your article. Great insight.