You may consider drawing parallels between the Chemical Industry and the Auto Industry...Old commodity, no place to go but cut to the bone or rebrand into "solutions" (the chemical industry is already doing but maybe poor marketing)... And then Tesla happened. Sustainability may be the tipping point for the chemical industry and we need Tesla to appear or maybe it already has and we can not recognize it yet in its buddying stage, with a young charismatic leader, not yet as well known. A couple of thousand years ago Plutarch wrote Parallel Lives, maybe you can do the same with industries
Roman, super insightful. I think you nailed this. I'll try to think about this some more, but I agree with you. I think Origin Materials since it appears they can do lignocellulose to chemicals with a lot of cost efficiency and they could be the Tesla for chemicals or perhaps it will be someone else.
I'm writing that piece now too after having spoken to one of the co-founders.
Thanks, read Plutarch, might help. A bit slow for those of us that are used to young adult fiction, but cool nevertheless. If Shakespeare could be inspired...
You may consider drawing parallels between the Chemical Industry and the Auto Industry...Old commodity, no place to go but cut to the bone or rebrand into "solutions" (the chemical industry is already doing but maybe poor marketing)... And then Tesla happened. Sustainability may be the tipping point for the chemical industry and we need Tesla to appear or maybe it already has and we can not recognize it yet in its buddying stage, with a young charismatic leader, not yet as well known. A couple of thousand years ago Plutarch wrote Parallel Lives, maybe you can do the same with industries
Roman, super insightful. I think you nailed this. I'll try to think about this some more, but I agree with you. I think Origin Materials since it appears they can do lignocellulose to chemicals with a lot of cost efficiency and they could be the Tesla for chemicals or perhaps it will be someone else.
I'm writing that piece now too after having spoken to one of the co-founders.
Thanks, read Plutarch, might help. A bit slow for those of us that are used to young adult fiction, but cool nevertheless. If Shakespeare could be inspired...