You may consider drawing parallels between the Chemical Industry and the Auto Industry...Old commodity, no place to go but cut to the bone or rebrand into "solutions" (the chemical industry is already doing but maybe poor marketing)... And then Tesla happened. Sustainability may be the tipping point for the chemical industry and we need Tesla to appear or maybe it already has and we can not recognize it yet in its buddying stage, with a young charismatic leader, not yet as well known. A couple of thousand years ago Plutarch wrote Parallel Lives, maybe you can do the same with industries
You may consider drawing parallels between the Chemical Industry and the Auto Industry...Old commodity, no place to go but cut to the bone or rebrand into "solutions" (the chemical industry is already doing but maybe poor marketing)... And then Tesla happened. Sustainability may be the tipping point for the chemical industry and we need Tesla to appear or maybe it already has and we can not recognize it yet in its buddying stage, with a young charismatic leader, not yet as well known. A couple of thousand years ago Plutarch wrote Parallel Lives, maybe you can do the same with industries